The complete Canadıan business software. No add-ons, ever.
One app that runs your whole business.
Customers, quotes, invoices, crew and the books, in one login. That's a full CRM and ERP in one. And when you'd rather not click around, ask Tara, your AI helper, in plain English.
No menus to learn. Ask Tara in plain English. She proposes the action and does it when you say yes.
No card needed.
Scroll to follow one day at Fernwell Cleaning, a made-up five-person crew in Calgary. It starts the night before.
Sunday, 11:40 p.m.
You already know this part.
The laptop is still open. Somewhere in those tabs is the invoice you meant to send, and the message you meant to answer. Tomorrow starts in six hours.
The old way
Five tools and a spreadsheet, each holding a piece of your evening. This is what Ascend replaces.
Tonight, on your laptop
6:12 a.m.
A lead arrives before you're up.
Priya messages through the chat on your website. She becomes a lead on her own, nobody typed her in.
What just happened
A website chat became a lead in your pipeline by itself, with a reply template ready. You edit it and hit send.
Inbox
Website chatOr skip the clicks. Just tell Tara
9:40 a.m.
The quote takes ninety seconds.
Three lines, tax done for Alberta, one link. Priya says yes from her phone.
What just happened
You built a quote in the app: three lines, tax handled for you, sent as a link she can accept from her phone.
Quote Q-0041 · Priya
- Move-out deep clean (3 bed)$380
- Inside oven & fridge$70
- Carpet steam, two rooms$85
Or skip the clicks. Just tell Tara
2:15 p.m.
The week catches its own mistake.
Mei booked vacation weeks ago. The board notices she's still rostered Saturday, before Saturday does.
What just happened
The schedule checked itself against booked time off and flagged the clash days before it cost you a Saturday.
Team week
Mei is on approved vacation and still rostered for Saturday 9:00 a.m.
Or skip the clicks. Just tell Tara
6:30 p.m.
Money lands. The books write themselves.
The invoice is paid, and real double-entry bookkeeping records both sides, nobody opens a spreadsheet.
What just happened
The payment posted itself into real double-entry books, both sides at once. No spreadsheet was opened.
Invoice INV-0041 · Priya
PAID · $561.75What the books wrote, on their own
Balanced, double-entry, the real kind
Or skip the clicks. Just tell Tara
11:58 p.m.
While you sleep, Tara keeps watch.
Under the northern lights, your assistant sets up tomorrow. Anything she writes waits for your okay.
While you slept
Tara set up tomorrow's morning brief. Anything she writes waits for your okay; only routine reminders go out on their own.
Tara · tomorrow, ready
11:58 p.m.- Priya's deep clean is Saturday 10 a.m. Her reminder goes out the day before.
- Two invoices are due Thursday. If either goes overdue, a polite reminder goes out.
- Jordan's Saturday shift is confirmed. Mei is on a beach.
She proposes, you decide. Only routine reminders go out on their own.
That was one day, at one made-up company
Here is how one job moves through the app. It plays by itself.
Curious whose day gets easier? See yours, owner, field or desk →
Watch one message become a paid job
This is the same customer, followed from her first message to the money in the books and the review that brings the next one. Every step lands somewhere different, and nobody retypes a thing.
Priya writes in through your website chat at 6:12 a.m.
“Do you do move-out deep cleans? Keys back on the 30th.”
She becomes a customer record on her own. Nobody typed her in.
One message. Six places updated. Nothing typed in twice.
In a stack of separate apps, every arrow in that list is somebody retyping something, and the review request never happens at all.
79 tools, one login. No add-ons.
A CRM and an ERP, usually bought separately. This is both.
One is for getting the customer. The other is for everything that happens after. Buying them separately is how you end up typing the same invoice into two places, so here they are as one thing, at one price.
Winning the work
Everyone who ever contacts you, and everything you do to turn them into a customer.
- Email and website chat in one inbox, with social and text coming soon
- Leads tracked from the first message to paid
- Pipeline, quotes and a booking page customers use themselves
- Follow-ups, reviews and referrals after the sale
Running the business
Everything behind the sale, on real books, not a spreadsheet pretending.
- Double-entry accounts: profit and loss, balance sheet, cash flow
- Stock costed properly, purchase orders, suppliers and returns
- Staff, rosters, tickets that expire, jobs costed to the hour
- Budgets, cost centres and more than one company if you run them
And it connects to anything, as much as you like
Slack and Teams alerts connect today, bank statements import as a file, and your accountant can pull live figures into Excel or Power BI. Anything else goes through the open API and webhooks, with no cap and no per-integration fee, on any plan. Card payments, QuickBooks and social inboxes are in preview.
From the first enquiry to the books, in one place.
Not a CRM you bolt things onto: the whole cycle, closed. The job becomes the invoice, the invoice becomes the books, and the happy customer becomes the next job.
Win the work
Email and website chat land in one inbox, next to the pipeline.
→ feeds step 02
Fill the diary
Customers book themselves from your own booking page.
→ feeds step 03
Run the day
Jobs, projects and rosters, clash-checked before the day starts.
→ feeds step 04
Get paid
Quotes become invoices your customers open from a link.
→ feeds step 05
Keep the books
Real double-entry, GST worked out, the bank matched.
→ feeds step 06
Your team and your files
People, roles, documents, and who-did-what.
↺ and the happy customer starts it again at step 01
Running through every stage: Tara, your AI helper, with 8 ways to get an answer without hunting for it. And the whole thing re-skins to fit your trade (4 specialist kits, and counting).
79 tools. One login. No add-ons.
Bigger plans unlock more, and nothing is sold as an add-on.
And Canadian where it actually costs you: sales tax worked out for the province you're in, T2202 receipts if you teach, T5018 subcontractor totals if you build, and consent rules built into how email sends rather than bolted on afterwards.
If your business runs on customers, you need this
Whatever you sell, customers slip away the same way: a message you missed, a follow-up you forgot. AscendCRM gathers your enquiries in one place, keeps track of the relationship, and has the follow-up ready for you. Pick your business type once and the whole app speaks your language: your words, your pipeline, your paperwork.
All 11 work today. The tinted ones ship with a toolkit built just for that trade, like sample tracking for labs or class rosters for studios.
Not on the list? Describe your business in a sentence when you sign up and Tara suggests the words and stages to use, or tell us about it.
Simple plans that grow with your business
Start free. No add-ons: bigger plans unlock more.
- Pipeline and up to 50 customers
- Quotes and your own booking page
- Documents, forms and expenses
- Everything in Free, for a team of 5
- Email and website chat in one inbox
- Tara, your AI assistant, who asks first
- Invoices, payments and real books
- Your whole team, unlimited seats
- We set it up with you
Everyone starts on Free. Upgrade inside the app when you need more.
Compare plans in fullOr add up what you're paying for today →The software your business needs
Customers, quotes, invoices, bookings, team, the books: your whole business in one login, instead of a stack of apps. Start free, no card, no catch.